ผู้เขียน: fourhundred

    Thailand is the Official Partner Country of gamescom 2025, with a Country Pavilion to Showcase Thriving Thai Games Industry at the World’s Largest Gaming Event in Cologne

Thailand’s strong showing at gamescom paves the way for gamescom asia x Thailand Game Show in Bangkok

Bangkok, Thailand, 2 April 2025 — Thailand will take centre stage at gamescom 2025, the world’s largest gaming event, as the Official Partner Country, a powerful move that underscores the nation’s commitment to becoming a regional and global gaming powerhouse.

This strategic partnership between the organisers of gamescom and the Thai government not only highlights Thailand’s growing influence in the global gaming industry but also sets the stage for the inaugural gamescom asia x Thailand Game Show, taking place in Bangkok this 16-19 October 2025. As the only Asian edition of gamescom, the Bangkok event will benefit from the global spotlight created by Thailand’s presence in Cologne.

As part of the partnership, Thailand will host a dedicated country pavilion at gamescom 2025, showcasing its thriving game development community, world-class creative talent, and fast-growing digital economy. The country’s presence in Cologne aims to attract international publishers, studios, investors, and media ahead of gamescom asia’s debut on Thai soil with gamescom asia x Thailand Game Show.

gamescom asia x Thailand Game Show will feature both an entertainment area (B2C) and a business area (B2B) exhibition with a combined event area of 30,000 sqm, a 40 per cent increase in space compared to the previous editions. The entertainment area will feature industry heavyweights, gaming hardware, non-endemic brands as well as indie developers. The show will bring back fan favourites like esports, streamer challenges and the cosplay competition. Within the business area, the industry conference and its supporting programs, invest circle and the pitch competition will take centre stage, whilst country pavilions and indie developers will showcase their latest games to publishers and investors. 

Thailand is the 19th largest gaming market globally, among the top 10 gaming markets in Asia, and among the 3 fastest growing in Asia. It is also the 2^nd largest and fastest growing gaming market in Southeast Asia by revenue with a value of approximately USD 1.3 Billion. With around 32 million gamers representing 47 per cent of Thailand’s population, gaming is an integral part of its lifestyle. A flourishing indie scene has led to innovative game designs and increased diversity in gaming content too with a growing number of independent game developers supported by Thailand’s government initiatives and incubators.

     “Thailand being named the Official Country Partner at gamescom 2025 is more than symbolic — it is strategic. This partnership gives global industry leaders a preview of what to expect from gamescom asia x Thailand Game Show in Bangkok, and reinforces Thailand’s potential as a regional hub for gaming and digital entertainment.” said the organisers of gamescom asia x Thailand Game Show: Mathias Kuepper, Managing Director and VP of Asia Pacific at Koelnmesse Pte Ltd,      Pongsuk Hiranprueck, CEO of Show No Limit and Winradit Kolasastraseni, President – Digital Media at True Digital Group Co., LTD.

“We are proud to represent Thailand on the global stage at gamescom 2025,” said Assist. Prof. Dr. Nuttapon Nimmanphatcharin, President/CEO of the Digital Economy Promotion Agency (depa) “This milestone partnership is also about creating momentum for gamescom asia x Thailand Game Show in Bangkok, and accelerating the growth of our gaming industry through international collaboration.”

“Thailand’s participation as gamescom’s partner country is a launchpad,” said Sunanta Kangvalkulkij, Director-General at the Department of International Trade Promotion (DITP) “It is our chance to showcase Thai innovation, creativity, and investment potential — and to invite the world to join us later this year at gamescom asia x Thailand Game Show in Bangkok.”  With strong government backing, a booming local market, and a rapidly growing ecosystem of studios and developers, Thailand is fast becoming a major player in Southeast Asia’s gaming sector. The country’s dual role — as partner at gamescom and host of gamescom asia x Thailand Game Show — uniquely positions it to lead the next wave of industry growth in the region.

Mrs. Chutamas Ngamjitkul, Marketing Director of BRAND’S Essence of Chicken at Suntory Beverage & Food (Thailand) Co., Ltd, the leader of health enrichment products under the BRAND’S trademark in Thailand and Asia, revealed that over the 4-month period, the company conducted the “Drink BRAND’S, Scan the Number in the Bottle” campaign through the loyalty platform on LINE OA. It invested heavily in this first loyalty program to give back to all consumers while promoting the benefits of Carnosine in BRAND’S Essence of Chicken. Carnosine, a dipeptide that is easily absorbed, was highlighted through the experience of drinking BRAND’S Essence of Chicken continuously for 7 days, allowing consumers to see the results for themselves. The campaign attracted more than 150,000 participants, with over 960,000 bottles of BRAND’S Essence of Chicken scanned within just 4 months indicates an increase in consumption frequency, with consumers drinking BRAND’S Essence of Chicken at an average of up to 11 bottles per person.

Another factor contributing to the campaign’s success was its rewarding and communication strategies, which attract consumers by offering cashback from the first bottle via True Money Wallet and promoting through various channels, including storefront media, sales staff, and partners. This approach resulted in a continuous increase in the number of campaign participants.

For the prizes in the 2024 “Drink BRAND’S, Scan the Number in the Bottle” campaign, BRAND’S Chicken Essence gave back to participants a total value of over 6 million baht. This included giving away 1 baht gold to more than 31 lucky participants, totaling over 1.3 million baht, and offering the grand prize of a Tesla Model 3 car, valued at 1.649 million baht, to one lucky winner.

Mr. Anuwat Tiansri, the lucky winner of the grand prize, a Tesla Model 3, shared that “I am very happy to receive this incredible prize of a Tesla car. As a senior, I have been drinking BRAND’S Essence of Chicken every day for a long time. After drinking it, I feel that helps me stay focused and refreshed, thanks to theCarnosine and Vitamin B 12 found in the Essence of Chicken. Last year, when BRAND’S launched the campaign, I decided to join, and I was lucky enough to win the grand prize. I am truly grateful to BRAND’S for this amazing reward and for running such a great campaign that gives back to consumers. I encourage everyone to try BRAND’S Essence of Chicken—not only for its health benefits, but also because in the next campaign, you could be the lucky winner!”

In addition, BRAND’S Chicken Essence has continued the “Drink BRAND’S, Scan the Number in the Bottle” campaign in 2025 with attractive and diverse benefits to better meet the needs of consumers.

Follow great activities from BRAND’S Chicken Essence on Facebook: Brand’s World Thailand (www.facebook.com/BRANDSWorldThailand) or LINE Official Account: brandsworld.